Firming up Kreston’s Marketing

Kreston Global hires Virginia Cook as its new Director of Marketing. Virginia has more than 25 years of practice in Int’l proficient service marketing well as business development.

Ms Cook joins from Moore Barlow, one of the top 70 UK law firms, and has wide-ranging knowledge serving in senior global and regional marketing as well as business development position for audit companies, which include Arthur Andersen, Roffe Swayne, Coopers & Lybrand / PwC and BDO. In Cook’s former position, she served as the Marketing Board at int’l accounting and legal network Ecovis and functioned on the effective merger of 2 law firms during the coronavirus pandemic.

Ms Cook’s primary focus will be to develop Kreston’s resolve and targeting Kreston’s advertising on backing up member companies’ business growth. Chief Executive, Liza Robbins - Kreston Global remarked, “I’m excited about Virginia’s appointment. She has massive experience in professional services and international networks. Her detailed understanding of the marketing issues facing companies will definitely allow her to offer profitable solutions.”

Ms. Cook, Marketing Director, Kreston Global said, “I’m so thrilled by the chance of joining Kreston. Businesses and economies require radical advisers to enable them develop post-pandemic. Kreston indeed has an amazing footing on which to build, and I’m looking forward to working with the companies to improve the value of marketing they receive from their membership.”